About us

We’re a business on the move

Since the formation of West Mercia Homes in 1998, we have grown steadily through careful alliances and acquisitions. We now employ over 1,000 members of staff and manage more than 30,000 homes across Herefordshire, Worcestershire, Birmingham, Coventry and the wider West Midlands. We’re a strong, innovative and reliable partner in a climate of change and opportunity.

We believe in providing decent homes and delivering much more than just housing

  • Our strength is our experience, expertise and reliability that comes from working together
  • Our aim is to be more than a landlord by creating places where people are proud to live and work
  • Our commitment is to provide high-quality homes for all tenants, leaseholders and shared owners

Through our membership and leadership of the Spectrum Partnership, we are one of the region’s leading housing developers.

We are a complex business with a number of different parts all working together to give people homes in places they are proud to live and work.

The Executive Leadership team of four, led by Kevin Rodgers our Chief Executive, is responsible for providing strategic leadership to the Group. Overall responsibility for managing the Group rests with the Group Board. This comprises 9 members.

WM Housing Group Limited is a Charitable
Registered Society in England, number 28654R.

Our registered office is

4040 Lakeside
Solihull Parkway
Birmingham Business Park
Birmingham
B37 7YN

Kevin Rodgers
Chief Executive

Kevin was appointed Chief Executive at WM Housing Group in May 2015. Prior to that he was the Group’s Deputy Chief Executive and Group Finance Director having previously worked as a consultant at PricewaterhouseCoopers.

In September 2016 Kevin was elected as the Chair of the West Midlands Housing Association Partnership which was created to provide a single voice for housing associations to engage and support the West Midlands Combined Authority (“WMCA”) in delivering on an ambitious change programme for housing that will be necessary for it to achieve its social and economic aims. He is currently a Board Member of North Solihull Partnership and Coventry Local Public Services Board and actively involved with the work of the Local Enterprise Partnerships in Greater Birmingham & Solihull and Coventry & Warwickshire.

Nick Byrne
Executive Director – Development

Nick is our Executive Director of Development, having been in post since September 2017.  Nick joined WM Housing Group in June 2016 as Director of Development and Procurement.  Nick is responsible for WM Housing Group’s ambitious development programmes aiming to provide a mixed tenure programme of 500 homes per year for affordable rent, shared ownership and market sale.  Nick’s other responsibilities within the Group include our procurement and sales function and delivery of two of the Region’s largest regeneration projects; in North Solihull and North-East Coventry.

Prior to WM, Nick has worked for some of the largest Housing associations in the Midlands including Midland Heart, Waterloo and Orbit and is a member of both the RICS and the CIOB.

Stuart Kellas
Chief Financial Officer

Stuart joined the Group as Chief Financial Officer in June 2015. Prior to joining the Group Stuart had previously worked for a number of West Midlands Metropolitan Councils in a variety of positions most recently  in executive roles responsible for finance and corporate services. During 2017 Stuart led on a major restructuring of the Group’s debt portfolio which resulted in our successful £280m public bond issue in October 2017. Stuart is currently the Chair of the West Midlands National Housing Federation Finance Forum.

Kate Still
Chief Operating Officer

Kate Still joined WM Housing as Chief Operating Officer in 2017 and leads on the delivery of our landlord services to over 30,000 households. She was previously National Director of Housing at Sanctuary Group where she led housing operations for the 80,000 strong social housing portfolio. Kate comes to the role with extensive experience from across the public, private and third sectors. She was the national policy  lead for Social and Enterprise and Enterprise in Deprived Areas for the 9 English Regional Development Agencies between 2003 and 2008. Kate has been Chief Executive of two private consulting businesses where she specialised in culture change and operational transformation. She is an Economic and Social Research Council Scholar and an alumni of the London School of Economics.

Colin Dennis
Colin Dennis
Chair

Colin has enjoyed a distinguished career in the financial and aviation sectors as well as a wealth of experience in non-executive roles in regulated sectors including the NHS, social housing and adult care and social services.

Janice Nichols
Janice Nichols
Chair of Whitefriars Local Stakeholder Board

Janice joined the Whitefriars Board in March 2017 as the Independent Chair. She has held senior management roles in both the voluntary sector and local government. She has also worked at Board/Director level to influence the shaping of policy and strategy.

Helen Scarrett
Helen Scarrett
Chair of West Mercia Homes Local Stakeholder Board

Helen Scarrett is the CEO of a charity which runs community centres and community projects in Worcester. She is well connected to the voluntary and community sector networks in Worcestershire.

Richard Grainger
Richard Grainger
Chair of West Mercia Development Board

Richard became a Group Board Member in September 2014, having previously been a Member of the former Kemble Board. His business experience has been built up over a number of years within the private sector.

John Creswell
John Creswell
Senior Independent Director and Chair of Remuneration Committee

John joined the Homes Board in February 2015, and appointed to Chair of that Board in May. He has spent many years working in Local Government, Housing and Regeneration, but is now a Director of his own businesses.

Crispin Passmore
Crispin Passmore
Chair of Audit and Risk Committee

Crispin, an independent member, is Strategy Director at the Legal Services Board. Before that, he was Executive Director of Policy at the Legal Services Commission.

Danielle Oum
Danielle Oum
Chair of Family Optima Local Stakeholder Board

Danielle has held senior roles in publishing, regeneration, and employment and skills. She Chairs Walsall Healthcare NHS Trust, brought in after an inadequate CQC rating to lead the drive for improvement in order to ensure safe, good quality services that are financially sustainable and meet the needs of the local population.

Richard Nowell
Richard Nowell

Richard joined the Family Optima Board in July 2015. He is a chartered accountant with experience of auditing and financial reporting in the housing sector, particularly in respect of development programmes and treasury activities. He is currently a Finance Manager at Walsall Housing Group.

Kevin Rodgers
Kevin Rodgers
Chief Executive

Kevin was appointed Group Chief Executive at WM Housing Group in May 2015 and was appointed as a Board Member in July 2016. Prior to that he was the Group’s Deputy Chief Executive and Group Finance Director leading on the Group’s £200m public bond issue in 2012. Kevin joined the Group in 2002.

Colin Dennis
Colin Dennis
Chair

Colin has enjoyed a distinguished career in the financial and aviation sectors as well as a wealth of experience in non-executive roles in regulated sectors including the NHS, social housing and adult care and social services.

Danielle Oum
Danielle Oum

Danielle has held senior roles in publishing, regeneration, and employment and skills. She Chairs Walsall Healthcare NHS Trust, brought in after an inadequate CQC rating to lead the drive for improvement in order to ensure safe, good quality services that meet the needs of the local population.

Richard Nowell
Richard Nowell

Richard joined the Family Optima Board in July 2015. He is a chartered accountant with experience of auditing and financial reporting in the housing sector, particularly in respect of development programmes and treasury activities. He is currently a Finance Manager at Walsall Housing Group.

Colin Williams
Colin Williams

Born in Lee Bank, a self employed Early Years Practitioner (EYP). A registered childminder with PACEY (Professional Association for Childcare and Early Years). A member of Professional Occupational Standards in childcare and sits on the committee for Men In Childcare.

Janice Nichols
Janice Nichols

Janice joined the Whitefriars Board in March 2017 as the Independent Chair. She has held senior management roles in both the voluntary sector and local government. She has also worked at Board/Director level to influence the shaping of policy and strategy.

Pip Allkins
Pip Allkins

Pip is a customer in one of our city centre developments. Retired, but previously undertook employment counselling roles with the Apex Trust, a national charity working closely with the Probation Service, the YWCA / YMCA and Prospects Careers Limited, a national successor to the Careers Service.

Helen Scarrett
Helen Scarrett

Helen Scarrett is the CEO of a charity which runs community centres and community projects in Worcester. She is well connected to the voluntary and community sector networks in Worcestershire.

Tricia Gbinigie
Tricia Gbinigie

Tricia is a customer within the Attwood Green development of Edgbaston. She is currently employed with a professional association/ union in business development. In addition to this, Tricia operates her own small online business retailing products that reflect her environmentally ethical values.

Colin Dennis
Colin Dennis
Chair

Colin has enjoyed a distinguished career in the financial and aviation sectors as well as a wealth of experience in non-executive roles in regulated sectors including the NHS, social housing and adult care and social services.

John Creswell
John Creswell

John joined the Homes Board in February 2015, and appointed to Chair of that Board in May. He has spent many years working in Local Government, Housing and Regeneration, but is now a Director of his own businesses.

Helen Scarrett
Helen Scarrett

Helen Scarrett is the CEO of a charity which runs community centres and community projects in Worcester. She is well connected to the voluntary and community sector networks in Worcestershire.

Crispin Passmore
Crispin Passmore

Crispin, an independent member, is Strategy Director at the Legal Services Board. Before that, he was Executive Director of Policy at the Legal Services Commission.

Richard Grainger
Richard Grainger

Richard became a Group Board Member in September 2014, having previously been a Member of the former Kemble Board. His business experience has been built up over a number of years within the private sector.

Janice Nichols
Janice Nichols

Janice joined the Whitefriars Board in March 2017 as the Independent Chair. She has held senior management roles in both the voluntary sector and local government. She has also worked at Board/Director level to influence the shaping of policy and strategy.

Danielle Oum
Danielle Oum

Danielle has held senior roles in publishing, regeneration, and employment and skills. She Chairs Walsall Healthcare NHS Trust, brought in after an inadequate CQC rating to lead the drive for improvement in order to ensure safe, good quality services that are financially sustainable and meet the needs of the local population.

Richard Nowell
Richard Nowell

Richard joined the Family Optima Board in July 2015. He is a chartered accountant with experience of auditing and financial reporting in the housing sector, particularly in respect of development programmes and treasury activities. He is currently a Finance Manager at Walsall Housing Group.

Kevin Rodgers

Kevin was appointed Group Chief Executive at WM Housing Group in May 2015 and was appointed as a Board Member in July 2016. Prior to that he was the Group’s Deputy Chief Executive and Group Finance Director leading on the Group’s £200m public bond issue in 2012. Kevin joined the Group in 2002.

Colin Dennis
Colin Dennis
Chair

Colin has enjoyed a distinguished career in the financial and aviation sectors as well as a wealth of experience in non-executive roles in regulated sectors including the NHS, social housing and adult care and social services.

Janice Nichols
Janice Nichols

Janice joined the Whitefriars Board in March 2017 as the Independent Chair. She has held senior management roles in both the voluntary sector and local government. She has also worked at Board/Director level to influence the shaping of policy and strategy.

Danielle Oum
Danielle Oum

Danielle has held senior roles in publishing, regeneration, and employment and skills. She Chairs Walsall Healthcare NHS Trust, brought in after an inadequate CQC rating to lead the drive for improvement in order to ensure safe, good quality services that are financially sustainable and meet the needs of the local population.

Helen Scarrett
Helen Scarrett

Helen Scarrett is the CEO of a charity which runs community centres and community projects in Worcester. She is well connected to the voluntary and community sector networks in Worcestershire.

Richard Nowell
Richard Nowell

Richard joined the Family Optima Board in July 2015. He is a chartered accountant with experience of auditing and financial reporting in the housing sector, particularly in respect of development programmes and treasury activities. He is currently a Finance Manager at Walsall Housing Group.

Crispin Passmore
Crispin Passmore

Crispin, an independent member, is Strategy Director at the Legal Services Board. Before that, he was Executive Director of Policy at the Legal Services Commission.

Richard Grainger
Richard Grainger

Richard became a Group Board Member in September 2014, having previously been a Member of the former Kemble Board. His business experience has been built up over a number of years within the private sector.

John Creswell
John Creswell

John joined the Homes Board in February 2015, and appointed to Chair of that Board in May. He has spent many years working in Local Government, Housing and Regeneration, but is now a Director of his own businesses.

Kevin Rodgers
Kevin Rodgers

Kevin was appointed Group Chief Executive at WM Housing Group in May 2015 and was appointed as a Board Member in July 2016. Prior to that he was the Group’s Deputy Chief Executive and Group Finance Director leading on the Group’s £200m public bond issue in 2012. Kevin joined the Group in 2002.

Colin Dennis
Colin Dennis
Chair

Colin has enjoyed a distinguished career in the financial and aviation sectors as well as a wealth of experience in non-executive roles in regulated sectors including the NHS, social housing and adult care and social services.

Richard Nowell
Richard Nowell


Richard joined the Family Optima Board in July 2015. He is a chartered accountant with experience of auditing and financial reporting in the housing sector, particularly in respect of development programmes and treasury activities. He is currently a Finance Manager at Walsall Housing Group.

John Creswell
John Creswell

John joined the Homes Board in February 2015, and appointed to Chair of that Board in May. He has spent many years working in Local Government, Housing and Regeneration, but is now a Director of his own businesses.

Danielle Oum
Danielle Oum

Danielle has held senior roles in publishing, regeneration, and employment and skills. She Chairs Walsall Healthcare NHS Trust, brought in after an inadequate CQC rating to lead the drive for improvement in order to ensure safe, good quality services that meet the needs of the local population.

Richard Grainger
Richard Grainger

Richard became a Group Board Member in September 2014, having previously been a Member of the former Kemble Board. His business experience has been built up over a number of years within the private sector.

Janice Nichols
Janice Nichols

Janice joined the Whitefriars Board in March 2017 as the Independent Chair. She has held senior management roles in both the voluntary sector and local government. She has also worked at Board/Director level to influence the shaping of policy and strategy.

Crispin Passmore
Crispin Passmore

Crispin, an independent member, is Strategy Director at the Legal Services Board. Before that, he was Executive Director of Policy at the Legal Services Commission.

Helen Scarrett
Helen Scarrett

Helen Scarrett is the CEO of a charity which runs community centres and community projects in Worcester. She is well connected to the voluntary and community sector networks in Worcestershire.

Kevin Rodgers

Kevin was appointed Group Chief Executive at WM Housing Group in May 2015 and was appointed as a Board Member in July 2016. Prior to that he was the Group’s Deputy Chief Executive and Group Finance Director leading on the Group’s £200m public bond issue in 2012. Kevin joined the Group in 2002.


Governance

The WM Housing Group Board sets the overall strategy and direction of the organisation, with our subsidiary companies running local housing and community services.

As a Registered Provider of social housing, we’re regulated by the Homes and Communities Agency and comply with the National Housing Federation Governance Code. We publish an annual statement of how we comply with regulatory and governance standards in the Group’s Financial Statements.

For information on our liability insurance please go to the MOJ insurance information page.

WM Housing Group is committed to eliminating corruption and bribery and achieving the highest standards of good governance in all its activities and we have a published Anti Bribery Policy.

The parent organisation is:

Trading as WM Housing Group

Charitable Registered Society registered under the Co-operative and
Community Benefit Societies Act 2014

Date of registration: 13th November 1997

Registered Society No  28654R

Registered with the Home and Communities Agency – 10th
September 1998 – No.: L4185

VAT No  705347644

Data Protection No Z8181564

Directors Colin Dennis, Janice Nichols, Helen Scarrett, Richard Grainger, John Creswell, Crispin Passmore, Danielle Oum, Richard Nowell and Kevin Rodgers

Company Secretary Stuart Kellas

Our Registered Provider organisations are:

Trading as West Mercia Homes

Charitable Registered Society registered under the Co-operative and
Community Benefit Societies Act 2014

Date of registration 4th January 2013

Registered Society 31930R

Registered with the Home and Communities Agency – 9th
January 2013 – No 4746

VAT No 705347644

Data Protection No Z818152X

Directors Colin Dennis, John Creswell, Helen Scarrett, Crispin Passmore, Richard Grainger, Janice Nichols, Danielle Oum, Richard Nowell and Kevin Rodgers

Company Secretary Stuart Kellas

Charitable Registered Society– registered under the Co-operative and
Community Benefit Societies Act 2014

Date of Registration 24 April 2017

Registered Society 7535

Registered with the Homes and Communities Agency – 24 April 2017 –
No L4228

VAT No 705347644

Data Protection No Z6880242

Directors Colin Dennis, Danielle Oum, Richard Nowell, Colin Williams, Janice Nichols, Pip Allkins, Helen Scarrett and Tricia Gbinigie

Company Secretary: Stuart Kellas

Charitable Registered Society registered under the Co-operative and
Community Benefit Societies Act 2014

Date of registration 2nd July 1964

Registered Society 16763R

Registered with the Home and Communities Agency – 14th
October 1975 – No LH0713

VAT No 705347644

Data Protection No Z1069955

Directors Colin Dennis, Richard Nowell, John Creswell, Danielle Oum, Richard Grainger, Janice Nichols, Crispin Passmore, Helen Scarrett and Kevin Rodgers

Company Secretary Stuart Kellas

Trading as Whitefriars Housing

Charitable Registered Society registered under the Co-operative and
Community Benefit Societies Act 2014

Date of registration 1st June 2006

Registered Society 30092R

Registered with the Home and Communities Agency – 21st
March 2006 – No: LH4471

VAT No 705347644

Data Protection No Z9511081

Directors Colin Dennis, Janice Nichols, Danielle Oum, Helen Scarrett, Crispin Passmore, Richard Grainger, John Creswell, Richard Nowell and Kevin Rodgers

Company Secretary Stuart Kellas

Our non Registered Provider subsidiaries are:

Private Limited Company

Trading as Signature New Homes

Date of Incorporation 11th March 2011

Company No 07561213

VAT No 705347644

Directors Richard Grainger, Barrie Day, Phil Green, Roger Griffiths and Mark Wright

Company Secretary Stuart Kellas

Private Limited Company

Date of Incorporation 7th March 2006

Company No 05732971

VAT No 705347644

Executive/Managing Director Kevin Rodgers – Chief Executive

Company Secretary Stuart Kellas

Private Limited Company

Date of Incorporation 6th May 2003

Company No 04754184

VAT No 705347644

Directors Pip Allkins, Peter Cusdin, Martyn Hale and Colin Williams

Company Secretary Stuart Kellas

Private Limited Company

Date of Incorporation 11th December 2004

Company No 05311059

VAT No 705347644

Executive/Managing Director Kevin Rodgers – Chief Executive

Company Secretary Stuart Kellas

Private Limited Company

Date of Incorporation 23rd May 2005

Company No 05402382

VAT No 705347644

Executive/Managing Director Kevin Rodgers – Chief Executive

Company Secretary Stuart Kellas

Public Limited Company

Date of Incorporation 29th October 2012

Company No 08271873

VAT No 705347644

Directors Kevin Rodgers, Colin Dennis and Stuart Kellas

Company Secretary Stuart Kellas

Public Limited Company

Date of Incorporation 29th August 2017

Company No 10936395

Directors Kevin Rodgers, Colin Dennis and Stuart Kellas

Company Secretary Stuart Kellas

Private Limited Company

Date of Incorporation 4th September 2017

Company No 10944302

Directors Kevin Rodgers, Colin Dennis and Stuart Kellas

Company Secretary Stuart Kellas

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