Two Hereford and Worcester housing associations have changed their trading name after joining forces to become one organisation.
Nexus Housing, based in Worcester, and Kemble Housing, based in Hereford, have become West Mercia Homes.
The two organisations, part of WM Housing Group, came together in 2013 but kept the local brands of Nexus and Kemble.
But they will now trade under a single name to reflect the fact that they are now one united team. The name change came into effect on 1st April following consultation with staff, customers and stakeholders.
Peter Gill, Managing Director of West Mercia Homes, said: “The change will improve our business in a number of ways – ensuring consistency of approach, greater sharing of best practice and improved flexibility, as well as strengthening team spirit.
“The move also mirrors our staff contracts, customer tenancy agreements and our Board of Management, which all relate to West Mercia Homes.
“Nothing operationally will change from the perspective of our customers and stakeholders. It will continue to be business as usual here but, going forward, we will all be working under one name.”