Sky’s the limit for UK-first city app treasure trail challenge

Family fun this summer with Quest Coventry



Wednesday, ?20 August 2014 

Whitefriars Housing launched this week the first UK city-wide housing app, which leads residents on a journey around Coventry to raise the profile of affordable housing’s role in the city’s success.

The app holds a series of clues to three secret locations in Coventry’s city centre. Armed with their smartphone or tablet, residents then head to where they think the secret locations are. If they are right, when they point their phone at the location, a 3D image of one of Whitefriars’ tower blocks will appear. Players will also unlock information, animations and videos about the improvement works underway in the city and the history of Coventry’s skyline.

The app, which is thought to be the first city-wide trail-based app in the UK, has captured the attention of Coventry businesses, tourist attractions, Coventry City Council and Visit Coventry who have backed the launch. Support includes displaying window stickers, web banners and distributing clues to visitors, employees and customers.3

Richard Osborne, Director of Property Services at Whitefriars explained the aim behind the project:  “We are investing heavily in our homes across Coventry with £26m due to be spent this year in addition to the £31m we spent last year.  

“We are really proud of the results achieved and difference this is making to our residents.  Sometimes the improvements aren’t easy for people living beyond the blocks to see so by encouraging people to explore the area and see the improvements as part of a competition we hope to be better able to tell the story of affordable housing. 

“We want to share the story of how we are investing in Coventry with people, and hope that Quest Coventry provides a new and innovative way of engaging with local residents and visitors and give an opportunity for others in the housing sector to learn from our experience.

“We aim to capture the enthusiasm people have for 3D technology and solving puzzles to tell them about the story of our work. By taking part people can learn something new about Whitefriars and explore their city in a new way too. 

"Using a game format is a modern way for us to demonstrate to people the extent of the work we do. It also fits neatly with other ongoing work to tackle digital exclusion and to drive online service enquiries.”

The app is available from iTunes and Google Play.

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